Finding Journal Articles
Quicksearch will often retrieve a large number of hits. If you
need to conduct a more sophisticated search, try searching one
or more of the individual databases listed below :
Academic Journal Articles
- Business
Source Complete
Full text for nearly 8,350 scholarly business journals and other
sources, including full text for more than 1,100 scholarly business
publications.
- Emerald
Full text of more than 150 journals
Industry, Company & Marketing Info.
- IBIS
industry reports
Marketing information on a range of industries. Includes industry
size, growth, major players, key success factors, segmentation
- Passport
GMID (Global Market Information Database) Business intelligence
on countries, markets and companies. Historical statistics and
forecasts, analysis of consumers' lifestyles, company information,
market analysis. Detailed profiles of around 180 Australian
industries.
- Business
Source Complete
Business searching interface
- Business
& Company ASAP
- General
Business File ASAP
- Business
& Industry
Articles from the business and trade press on companies, industries,
markets and products. Around 65% full text
- Factiva
News, business and company information from major Australian
and international newspapers.
- ELibrary
Articles from journals, magazines and newspapers including The
Australian and Herald-Sun
Browse Online Journals
Gateways & Directories
Reference Works
Marketing Communications
- AARDS (Australian Advertising
Rate & Data Service)
Rates for advertising on television and radio and in specific
newspapers and magazines. Demographic data
- A C Nielsen
Market research and analysis
- Ad*
Access
A collection of over 7000 advertisements, mainly from U.S. publications
dating between 1911 and 1955. The ads fall into 5 main subject
categories: Beauty & Hygiene; Radio; Television; Transport;
and World War 2.
- AdCritic
Articles from Creativity magazine
- AdNews
Edited version of articles from the current issue of AdNews
magazine. All Australian content.
- Advertising Federation of
Australia
Industry information, ethical issues, advertising effectiveness
- Advertising
journals online
Full text advertising journals
- Advertising
Standards Bureau
Facts & figures, case reports, industry guide, complaints,
codes of ethics
- Advertising
World Very extensive collection of high quality links to
resources in marketing communications
- Association of Entertainment
Marketing Professionals
Association devoted to providing ethical product placement opportunities
to the filmed entertainment community.
- Audit Bureau of Circulations
& Circulations Audit Board Independent, objective circulation
data, measurement standards, distribution information. Press
releases
- Australian Association of
National Advertisers
- Australian Communications
and Media Authority
- Australian Consolidated Press
Readership profiles of individual magazines, circulation figures,
rates, research reports, effectiveness studies
- Australian Direct Marketing
Association
Code of Practice, FAQs, guidelines
- B & T marketing and
media
Current issue of B & T magazine and links to other
relevant sites
- Digital Broadcasting Australia
- Direct Marketing Association
For information on direct, database and interactive marketing.
- Direct Marketing Educational
Foundation
Resources fo marketing students and academics
- DoubleClick
Online advertising, email marketing, database marketing and
marketing analytics
- Fairfax Advertising
Centre
Useful source of information about media planning and buying
- Journal
of advertising
- Journal
of advertising research
- Journal of interactive advertising
- Journal of
Internet marketing
- Journal
of marketing communications
- Journal
of personal selling & sales management
- Magazine Publishers
of Australia
Excellent source of information on magazine circulation, readership,
advertising effectiveness and other research
- Marcommwise.com
Wide range of marketing communications sources including journal
articles and a glossary
- MarketingExperiments.com
An online laboratory aiming to discover "what really works".
Marketing methods are tested and the results published in the
free Marketing Experiments Journal
- Melbourne
Advertising and Design Club
- Mintel
Consumer, media and market research
- Minter
Marketing research
- Mplans.com
Sample business, marketing and advertising plans
- ninemsn
media centre
Audience information, reach figures, rate card
- ozTAM
Official source of metropolitan television ratings data, weekly
ratings, market share, TV viewing trends
- Public
Relations Links
Academic PR sites
- Regional Radioworks
Demographic information on listeners, frequency, CPM comparisons
- Roy Morgan
Readership surveys, top ten TV programs related to VALS, links
to the complete VALS, opinion polls, press releases
- Screen Advertising World Association
Includes Australian data supplied by Val Morgan & Co. Audience
profiles, number of admissions, cinema advertising market data,
international standards, top advertisers
- Target Marketing Magazine
E-journal on direct marketing allows free access to a proportion
of the current contents, along with an archive of articles from
earlier issues and a daily industry news section
- Val Morgan Cinema Network
Audience demographics, admission figures, benefits of advertising
in cinema, reach, case studies
- World Advertising Research
Center (WARC)
Large database of research on advertising and marketing from
around the world
- Word of Mouth Marketing Association
(WOMMA)
WOMMA is the official trade site for the word of mouth marketing
industry. The site links to the Womnibus, a collection of knowledge
about word of mouth marketing techniques
Marketing Strategy & Planning
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