An innovative course with plenty of career options
is what attracted Laura Madden to study e-commerce at Swinburne.
First studying interactive multimedia as a VET subject in Year
11 and 12, Laura initially enrolled in the TAFE Advanced Diploma
of eBusiness.
“
I liked the fact that the program combined business
and technology into online business operations. It seemed other
courses either did one or the other. E-commerce is also an emerging
field with plenty of career options.”
After completing the TAFE Advanced Diploma, a solid
grade average meant she was able to transfer across
to the Bachelor of Business (eCommerce)program.
Her enthusiasm for the course scored her a unique
opportunity, as one of five Victorian delegates,
to attend the E-ducation without Borders conference
in Abu Dhabi this year and
present a joint paper responding to the official
conference theme: ‘formal
and informal online learning and technology-delivered instruction’.
Bringing together more than 500 students from over
70 nations around the world, the conference will
explore the impact of new technologies and the
concept of ‘e-learning’ at
work.
“
The opportunity to visit an online university and
see how it operates will be invaluable as well as meeting new
people and hearing international perspectives on the topic.”
Laura says much of the team project work she will
undertake at the conference mirrors the interactive
groupwork that is a feature of the Swinburne e-commerce
program.
“
As part of the course, I’ve worked in cross-campus teams
with students, and a lot of the work has been project-focused.
We’ve developed e-marketing strategies, and looked at ways
that new technologies could be implemented for different businesses.”
“
I’ve also had experience in developing websites as part
of the studies – it’s a practical course.”
With the applications of e-commerce stretching
to a wide variety of industries including retail,
healthcare, government and education, Laura says
her plans for future careers
are always changing.
“
I discover a new area or application of e-commerce
in my course all the time, but I would really like to set up a
successful online business which is basically at the core of this
course.”
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